Brand Voice Packaging

Brand Voice Packaging – developed with a southern US fast food restaurant in mind

2 options for copy on hamburger wrappers:

1. Big appetites crave burgers. And not just any burger. The juicy, char-­grilled, blow-­up-­your-­taste-­buds kind. So what are you waiting for, you hungry thing? Bite me.

2. This burger tastes better than other burgers. It’s fresh. It’s juicy. It’s seared to perfection. It’s off-­the-­grill-­good.

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