Which Social Media Platforms Should Your Business Use?

If you’re like so many business owners, determining which social media platforms (out of dozens!) best align with your company’s needs and target audience can be a daunting task. Even more challenging is the day to day maintenance of those platforms, which, in itself, can be a full-time job.

While having an online presence is key to business success today,  there’s good news for those who are experiencing social media burn out: managing a smorgusboard of online platforms won’t engage your customers, attract new ones, or drive sales.

Spreading yourself too thin will keep you from devoting your energy towards crafting clever content, strategically engaging followers, and creating the results-driven, social media marketing plans that will actually help grow your business. How do you decide which social media platforms best suit you needs? Get to know your target audience and how best to reach them. Read on to learn about a few of the most popular social media platforms today and why you should utilize them.

Facebook – According to Pew Research Center, in 2014, 71% of all Internet users were also Facebook users, the majority between the age brackets of 18-29 and 30-49. In addition, most Facebook users were women (77%) followed closely by men (66%). Most businesses find Facebook a great tool to connect with current and prospective customers due to the sheer popularity of this social media platform across all age groups.

Twitter – With over 270 million active users, Twitter is a favorite tool for savvy entrepreneurs keen to keep their businesses at the forefront of the social media conversation. However, despite its growing popularity among consumers, three in ten small businesses don’t have Twitter accounts even though most users “follow” five or more businesses. In short, this platform is a entrepreneur’s paradise, particularly if you’re looking for an in with the 18-29 year old demographic. Though Twitter’s 140-character limit can be challenging to some wordy typists, it provides great incentive to craft copy that’s short, sweet, and to the point, which is precisely what audiences crave.

Pinterest – If your target audience is primarily women under 50 and your products or service visually appealing, Pinteret is a must-add to your social media repertoire. 31% of Internet users find themselves scrolling through Pinterest’s never-ending array of images regularly, and many businesses find this platform ideal for creatively engaging customers and strategically marketing new merchandise, offerings, and services. By allowing users to create organized “boards” that showcase photos pertaining to a specific topic, Pinterest provides companies with an easy way to connect with customers on a tangible level.

Ok business owners. What’s your go to social media platform and why does it work for you? Let me know in the comment section below. 


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